Guides
Offerwall guides for networks and publishers
Plain-English explanations of how offerwalls make money, how conversions are tracked, and what it takes to run your own network. Written from building the platform, not from a sales script.
Start here
What is an offerwall?
Who is involved, how an offer is completed, where the money goes, and how offerwalls compare with rewarded video.
How offerwall postbacks work
Click IDs, postback URLs and macros, signature checks, deduplication, reversals and retries, step by step.
How to launch an offerwall network
Sourcing demand, setting publisher shares, choosing a platform, branding, fraud and your first 30 days.
Offerwall fraud prevention
The fraud patterns offerwalls see and a layered set of checks at the click and the conversion.
Put the guides into practice
Launch a network and test the whole money path in a 14-day trial.